About ARC Frames

A Real Concept

ARC stands for A Real Concept — and we mean that literally. Every pair of frames we release starts as a raw, unfiltered idea. We don’t tweak, over-edit, or follow trends. What you see is the original design — straight from concept to reality. Whether it turns out exactly how we pictured it or takes on a life of its own, that’s part of the process. That’s ARC.

Founded in Southern California and now based in Oslo, Norway, ARC Frames blends urban style with a premium feel. Some drops lean more streetwear, others more refined — but all are made with the intention to look and feel real. We don’t design for the masses or chase hype. We only release what we genuinely like ourselves.

Our shop is online-only and operates on a seasonal drop model. Once they’re gone, they’re gone — but if something gets enough love, we’ve been known to bring it back.

Every frame you see on the site passed one test: Would we wear this ourselves?

ARC Frames is for anyone-